The European Union Pavilion is coming to the Winter Fancy Food Show!
The European Union Pavilion will debut at this year’s Winter Fancy Food Show in Las Vegas, on 15-17 January 2023.
Enjoy the excellence of European food and drink and discover what makes European food More Than Food and a natural choice for businesses worldwide.
Packed with product tastings, workshops and unmissable live cooking shows featuring renowned chefs, the EU Pavilion is the place to be for food professionals and businesses looking to discover how they can leverage the safety, quality, authenticity and sustainability of fine European food and drink to pass on the guarantee of European excellence to their customers.
The European Pavilion will also highlight organic products and ‘Geographical Indications’ (GI) - the EU’s own quality certification system to protect products unique to specific regions and their traditional production methods, through product workshops and live cooking shows.
Europe’s unique culinary traditions have generated a huge variety of food and drink products that reflect the continent’s amazing diversity. The quality and authenticity of European food and drink, underpinned by strict safety and sustainability standards, are features that businesses and foodies across the world can enjoy.
Visitors to the European Union Pavilion at the WFFS will have the opportunity to personally engage with EU food and to see for themselves how the EU’s commitment to quality translates into an exquisite gastronomic experience. From world famous cheeses and golden Mediterranean olive oils to mouth-watering confectionery and baked goods, and from succulent meat products to superlative wines and spirits, WFFS will be an opportunity to immerse yourself in the best of food and drink that Europe has to offer, through product tastings, cooking shows and products workshops.
Businesses around the world benefit from the high standards and authentic traditions of European food and drink. EU quality labels, such as geographical indications, protect the traditions of European producers while giving businesses an assurance of excellence that they can pass on to their customers. Why not visit the European Union Pavilion at WFFS to see for yourself why food from the EU is so much More than Food!
Learn more about EU trade with the United States
Practical information
Booth 2467 - 2567 West Hall
15 – 17 January
- Sunday, January 15, 2023: 10am* - 4pm
- Monday, January 16, 2023: 10am* - 4pm
- Tuesday, January 17, 2023: 10am* - 3pm
*Early access for Key Buyers begins at 9:30 am
Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV 89109, United States
EU Pavilion Official Opening Ceremony
At the European Union Pavilion’s official opening ceremony, hosted by Michael Curtis, Deputy Head of the Delegation of the EU to the USA, you will have the opportunity to get to know the true diversity of food and drink from across the EU. Our Chef German Rizzo will also be on hand to prepare a delicious recipe with top-quality EU products.
